The Calgary Roofing Dilemma: Repair Now or Risk Costly Winter Damage?

Ice dam formation diagram (customized with Calgary temps) Description: An illustrated cross-section of a Calgary home showing:

• Snow accumulation on roof

• Heat loss from inadequate attic insulation (show typical Alberta R-value requirements)

• Melting/refreezing cycle at eaves

• Water backing up under shingles Include temperature ranges specific to Calgary winters (-15°C to -30°C).

Why it works: Demonstrates your local expertise by addressing Calgary-specific conditions.

PRY1 team clearing snow from a residential roof Description: Action shot of:

• Two PRY1 technicians safely removing snow using roof rakes

• Proper fall protection systems in use

• Home visible in background with Calgary-style architecture (e.g., front attached garage)

• Company vehicle with logo visible in driveway

Why it works: Shows you’re equipped to handle winter emergencies while prioritizing safety.

Side-by-side: Proper vs. poor attic ventilation Description: A composite image contrasting: Left side (bad):

• Frost buildup on roof decking

• Mold growth on rafters

• Compressed insulation Right side (good):

• Clear airflow from soffit to ridge vent

• Dry roof sheathing

• Fluffy, effective insulation Label key components with arrows and brief explanations.

Why it works: Visual education helps homeowners understand invisible problems.

Seasonal checklist graphic: “5 Winter Roof Prep Steps” Description: A shareable social media-friendly graphic listing:

1. Clean gutters (show before/after gutter close-up)

2. Inspect flashing (zoom on chimney base)

3. Check attic ventilation (icon of vent with airflow arrows)

4. Trim overhanging branches (icon of tree near roof)

5. Schedule professional inspection (PRY1 logo with phone number) Use winter color scheme (blues/whites) with your brand accents.

Why it works: Creates valuable, shareable content that promotes your services.